Yansong Chen, senior vice president of strategy and technology at Ricardo--an environmental, engineering, and strategic consulting company--says advanced technologies are changing the way the industry looks at its value proposition, at a fundamental level. "They're also changing the way that the industry perceives its role in interacting with the customer." The rise of electric vehicles (EVs) clearly shows how change has swept across the auto industry over the past decade. Global sales of passenger EVs in 2022 exceeded 10 million for the first time ever. One in every sevenpassenger cars bought globally in 2022 was an EV, compared with just one in every 70 cars sold in 2017.